Now Hiring: Digital Advertising and Marketing Manager

Do you love puppies and kittens? Do you hate taxes and wasteful government spending? Do you sweat the details, enjoy teamwork, and dig a fast-paced startup culture?

If you answered yes, read on: this is your dream career opportunity. We’re seeking a Digital Advertising and Marketing Manager to help us build the future… today.

What We’re Looking For: A Digital Advertising and Marketing Manager to manage digital advertising initiatives for the White Coat Waste Project (WCW). S/he will work remotely from home and closely with the Vice President of Marketing and Analytics and other remote employees and consultants. Must be fully committed to our bipartisan and strictly single-issue mission of ending wasteful government spending on taxpayer-funded animal experiments. Strong interest in issue advocacy, politics, public affairs, animal advocacy, or pro-liberty causes.

Why You Want This Job: WCW is a nonprofit, bipartisan government watchdog and a coalition of 3 million liberty and animal lovers. WCW was the first organization to expose Dr. Fauci’s beagle experiments and ran the #BeagleGate campaign to end them. WCW was also the first to expose U.S. taxpayer funding for animal experiments at the Wuhan lab— the suspected source of the COVID-19 pandemic.

Our high-profile campaigns at the Dept. of Veterans Affairs, USDA, FDA, NIH, EPA, and more have cut government experimentation on dogs and cats to its lowest-ever level and secured the first-ever federal policies to retire and release survivors. WCW was honored as the Public Affairs Campaign of the Year by the American Association of Political Consultants and awarded the LUSH Prize as the world’s top public awareness campaign about animal testing. Our work has been featured on the front cover of USA Today, the New York Times, NBC, Fox News, Time, People, Science Magazine, and many more. The Richmond Times-Dispatch says WCW’s message has “infiltrated the federal government.”

RESPONSIBILITIES: The Digital Advertising and Marketing Manager is responsible for specific duties that include (but aren’t limited to) the following:

  • Ad Trafficking and Optimization: Traffic ads across multiple platforms including Google, YouTube, Facebook, Instagram, X, and programmatic media.
  • Relationship Building: Coordinate with external partners and internal stakeholders in the planning, execution, and tracking of numerous marketing campaigns.
  • Campaign Tracking: Implement, test, and troubleshoot conversion tracking tags in Google Tag Manager and Google Analytics to make sure tags are firing and we can make data-driven decisions swiftly and accurately.
  • Budget Management: Manage budgets and work within sensitive timelines. Identify opportunities to increase budget on campaigns that are performing well, reallocating budget if needed.
  • Campaign Coordination: Facilitate meetings and work with WCW departments (email, website, and texting) to maximize visibility on key campaigns and ensure we are building brand equity along with a list of quality supporters.

QUALIFICATIONS:
A competitive candidate will have the following background, knowledge, skills, and abilities:

  • 3-5 years of substantive experience in digital advertising.
  • Solid experience with most aspects of an advertising campaign, including ad development, audience targeting, and reporting.
  • Professional experience in nonprofit organizations, digital agencies, or political campaigns is a plus.
  • Demonstrated interest in public policy, animal advocacy/protection, pro-liberty causes, transparency, and accountability in government and/or politics.
  • Strong attention to detail, focus, and ability to proactively anticipate our digital needs.
  • Critical thinking skills. You can identify and resolve problems quickly and spot opportunities to advance our goals.
  • Data-driven. You can handle large quantities of data without intimidation.
  • Excellent written skills. You don’t miss the main point or “bury the lede” in your writing…ever.
  • Solid experience with Microsoft Office applications.
  • Experience with Engaging Networks, WordPress, and Salesforce is a plus.
  • Entrepreneurial “take charge” spirit and a positive attitude. You must be an independent, proactive self-starter and relish a startup work culture.
  • You must reside in the United States.

Compensation: This is a full-time, work-from-home, salaried position that includes vacation/personal days, health benefits, and a 401K opportunity. Salary is commensurate with experience; the pay range starts at $55,000.

To Apply: Send resume, cover letter, references, and salary requirements to careers@whitecoatwaste.org with the subject line: Digital Advertising and Marketing Manager.

Please note: we will only consider applicants who submit all these requirements.